Clash of Kings: Reviving its Success

Case Study • May 12, 2023 • 5 min read

A groundbreaking war strategy game called Clash of Kings was created and released by Elex Tech in 2014. It has become one of the most-played games in various app stores since its introduction. How could a global phenomenon with over 230 million users get even greater?

Over 2.6 Million in total Downloads

since integrating with Catappult

15% boost in revenue

Within the first year following the Catappult integration, Clash of Kings’ revenue increased by 15%. The goal of having a close collaboration with developers to produce events and promotions resulted in boosting user spending and encouraging new users to make their first purchases.

It’s hard to generate new money for a game like Clash of Kings, which is already well known. With a single integration and a single location to handle several channels, Catappult and its billing system make it simpler to monetize across many marketplaces.

The increase in the number of paying users on Catappult channels did not have an adverse effect on Elex’s Google Play revenue. As a result, Elex’s former revenue stream grew by millions thanks to new, high-quality users.

Increase in monthly downloads of 400%

Compared to Google Play, Catappult produces 4x as many downloads each month. The developer observes a collapse in their download statistics as a result of a reduction in organic traffic when they limit user acquisition on Google Play. In this way, Catappult helps developers get consumers by integrating CPI advertisements with partner merchants and international influencers.

Additionally, Clash of Kings has received over 3M downloads with Catappult, providing a concrete example of how a classic game can resurface with the alternative app stores distribution approach.

If you want more from the global games market than the usual distribution suspects can give you, Catappult is the partner for you. Find out how to start growing your game’s business here: Catappult's Easy Integrations.